Leading London animation/motion studio Golden Wolf, supported by Claire Sambrook, a senior lecturer, from The University of Portsmouth has designed a brief for a selected group of BA Animation students, from the Faculty of Creative and Cultural Industries.

The brief was titled THE LEGACY OF AN ICON and they asked students to help make a statement in the form of an animation meets mixed media film for social media and screening that will celebrate the Anglepoise brand and its hero 90th LOGO. Golden Wolf provided a template for their animation, design which allowed them to animate a unique sequence that would highlight what creative expression, legacy and design meant to them. For the final piece their animation will be compiled as part of a looping short to be screened at Anglepoise’s 90th birthday celebrations at London Design Festival 2025.

The campaign will unfold as a series of bold, distinct vignettes — each one shaped by a different artist, each one unmistakably tied to the brand. This is not a single story told one way — it’s a living, evolving portrait told through many lenses.

“Nothing beats throwing students into the deep end with a real brief and a real brand. Collaborating with our creative team and Anglepoise gave these young animators a proper taste of the chaos, craft, and collaboration that make this industry tick. Golden Wolf thrives on the creative challenges that come with this sort of client work, and that’s exactly the mindset we want to pass on. We’re all about helping the next generation become bold, adaptable, and creatively resilient. It’s a vital part of the learning curve, and we’re always hyped to be involved.”
Henry Purrington, Director Golden Wolf

Following the successes of the Anglepoise + National Trust collaborations Sage Green in 2021 and Buttermilk Yellow in 2022, the iconic lighting designer has announced a third colour, Neptune Blue, for the 2023 collection.

This modern, timeless tone is inspired by coastal references; an ode to Britain’s beautiful, dramatic and diverse landscape. To date, Anglepoise has donated £35,000 to The Homewood, an early 20th century villa in Surrey designed by architect Patrick Gwynne, now cared for by the National Trust. Aligned with Anglepoise’s vision of the future; The Homewood represents the commitment to design as a lifelong companion, just as an Anglepoise lamp itself is passed from one generation to the next.

Through sales generated from the Neptune Blue collection, a minimum of £25,000 will be given to the National Trust in 2023/24, to continue caring for The Homewood.

Simon Terry, Chairman of Anglepoise said: “We are incredibly proud to be working with the National Trust for a third year and even more delighted to be raising awareness of its people-powered Neptune Coastline Campaign. The climate emergency has only heightened the need for the National Trust’s work and I am thrilled that we can help play a part, however small, in supporting the National Trust.”

This collection adds to our previous two collections with them. Including Sage Green and Butter Milk Yellow

Building on their fruitful eight-year partnership, iconic British brand Anglepoise has once again teamed up with Paul Smith to release a collaboration collection of lamps. The new Edition Six in white, designed to accompany the all-black Edition Five, adds the Paul Smith Artist Stripe to Sir Kenneth Grange’s classic Type 75 silhouette, widely considered an icon of classic industrial design.

Following the successful launch our collaboration with the National Trust in 2021, we are adding a new colour to the collection. Taking inspiration from the modernist colour palette, the new Buttermilk Yellow collection launches in September 2022. Anglepoise is donating a minimum of £20,000 in 2022/23 to support The Homewood in Surrey, an early 20th century villa cared for by the National Trust, built by architect Patrick Gwynne.

Michaela Davis, Brand Licensing Manager for the National Trust says “To see how popular our initial collection was, has been really encouraging. This extension to the collection is an delicious way for people to introduce striking design into their homes – modernist or not. We’re really grateful for all the income the collaboration has generated, allowing us to care for The Homewood and shine a light on this property.”

The Anglepoise + National Trust Buttermilk Yellow range will be available to buy from anglepoise.com and leading stockists from September 2022. We have since added Neptune Blue Collection to the collaboration.

Anglepoise has joined forces with Roald Dahl’s Marvellous Children’s Charity to support the charity’s fundraising efforts and their vital work to provide specialist nurses and support for seriously ill children and young people. The partnership means that the company will donate 15% of the net sale price of its 90 Mini Mini and Original 1227 Giant lamps to the charity when bought from its UK and EU webstores. 

“We have heard the Roald Dahl Nurses described as both ‘a beacon of light’ and ‘the light in the dark’, which just goes to show the power of the specialist care that they provide to families in need. We couldn’t think of a better organisation to support.”  John Purnell, Joint Managing Director. 

“The Anglepoise brand lives to Abandon Darkness and we mean this in its most literal sense – we are a lighting business after all – but also as a statement of our intent. We believe light can be found anywhere and this belief is exemplified by the work that the Roald Dahl children’s nurses do, day in, day out and as a team we are delighted to be supporting them.” Simon Terry, owner and Joint Managing Director. 

Set up in memory of the beloved children’s author, who gave his time and money to help children and families who were affected by serious illness, Roald Dahl’s Marvellous Children’s Charity has been helping to make life more marvellous for seriously ill children for 30 years.  

The charity has a vision that every seriously ill child should have a Roald Dahl Specialist Nurse. These incredible nurses support over 24,000 children and young people, but the charity knows that there are over 100,000 of these children living with complex, lifelong illnesses – there is so much still to do. 

“We are so excited to be partnering with Anglepoise because partnerships like this help us to grow our support for seriously ill children and young people. These nurses really are ‘a beacon of light in the families’ darkest times’, and that is the message that we’d like people to take away when they buy one of the promotional lamps. Roald Dahl Nurses are vital in supporting the emotional, medical and care needs of these children, and creating more nursing posts is so important. A massive thank you to everyone at Anglepoise and all of their customers.” Louise Griew, Chief Executive of Roald Dahl’s Marvellous Children’s Charity. 

Charity No: 1137409

We are delighted to unveil our fifth collaboration with renowned designer, Paul Smith. The Anglepoise + Paul Smith Edition Five, available exclusively from www.anglepoise.com and paulsmith.com from November, comprises two desk lamps (Mini and Standard size) and a floor lamp and builds on Paul’s ‘classic with a twist’ design philosophy.

Where our previous Paul Smith collaborations have maximised on Paul’s mastery of colour, the Edition Five takes a different approach and features the Artist Stripe on a pared back, pure black version of the Type 75 Anglepoise, itself designed by Sir Kenneth Grange.

Adam Wade, Technical Director at Anglepoise: “By creating a design that is head-to-toe black – from screws and fittings through to our signature springs – we bring focus to the purity of Kenneth’s Type 75 design. For the first time the Paul Smith Artist Stripe features on an Anglepoise lamp and so we also get an instantly recognisable flourish befitting of Paul Smith’s name.  The Anglepoise + Paul Smith Edition Five is elegant, fun and just a little bit eccentric; a future classic in the making.”

This new collection comes at a time when Anglepoise has stepped up its commitment to combating a world without fast homeware through the introduction of its Lifetime Guarantee. Anglepoise has introduced the guarantee on all its products used in a domestic setting to stem the flow of products destined for landfill and remind people that good design goes beyond aesthetics. The heirlooms of tomorrow should be repairable, reusable and, as a last resort, recyclable.

The Anglepoise + Paul Smith Edition Five, available exclusively from www.anglepoise.com and paulsmith.com from November 2021.

Inspired by The Homewood, our National Trust collaboration is an opportunity to illuminate the beauty of modernist design. Our first joint collection comprises a table, a desk, and a floor lamp in soothing Sage Green. A minimum of £15,000 from sales of this collection will support the National Trust in ensuring The Homewood is maintained and loved for future generations.

“Green, as a colour and philosophy is at the heart of everything we do. We care for 500 places, including 250,000 hectares of countryside – from the peaks of Snowdonia and the Lake District, through to moorland, forests and parkland. This collaboration is generating income to help us care for these special places for everyone forever and shine a light on some of our lesser known architectural gems.” Michaela Davies, Brand Licensing Manager, National Trust

Located amid a picturesque woodland garden near Esher in Surrey, The Homewood was designed by Patrick Gwynne for his parents. The self-taught architect put his unique vision into every aspect of the early 20th-century country villa’s design and details, including the furnishings, to produce an unconventional but luxurious family country villa. It was completed in the early summer of 1938 and Gwynne lived in the house for the rest of his life, continuing to keep the building fashionably up to date until his death in 2003.

Produced by Anglepoise under licence from The National Trust (Enterprises) Limited (a subsidiary of The National Trust for Places of Historic Interest or Natural Beauty, England & Wales registered charity number 205846).